10 HubSpot Alternatives for Marketing Automation Under $100

This post is in-process of being revised in July 2019.
HubSpot logoOne of my most popular posts is a post I wrote quite some time ago about HubSpot alternatives. The only qualification these platforms needed was the ability to allow customers to automate their marketing activities. Back then there were not many choose from, but over the last 1-2 years the marketing automation landscape has changed A LOT.

The commenting section for that post attracted many different solutions that were relatively unknown. Just like social media networks that tend to popup all the time, marketing automation platforms began to pop up too.

A lot of you are very price sensitive, so this new list of marketing automation platforms under $100 per month will give you a better understanding for what's out there and what is available for you to choose from without giving up an arm and a leg for it.

In no particular order, here are 10 HubSpot alternatives for marketing automation under $100.

1. AgileCRM

AgileCRM - Marketing Automation

Even though AgileCRM is a CRM first, they do pack good features for marketing and sales automation. It's a robust platform that includes visual campaign builder, integration with Twilio to make and record calls, you can schedule appointments, and it even includes gamification features that works great for a sales team. Plus, AgileCRM offers social media management tools and a landing page builder that allows you to create simple landing pages.

One particular feature that's similar to HubSpot's smart calls to action, are AgileCRM's web grabbers. Web grabbers are intelligent pop ups and personalized notifications. Plus, AgileCRM includes helpdesk, knowledgebase, and feedback features. So you can technically run your entire business on AgileCRM's platform.

AgileCRM offers a free plan that focuses on sales , but it doesn't include marketing automation features. You should definitely check it out as it's a comprehensive free plan, and upgrade if you like the platform.

Starter Plan (Marketing)

  • 10,000 Contacts
  • 5,000 Emails
  • 5 Campaign Workflows
  • 5 Automation Rules
  • All Reports
  • All Plugins
  • 2-Way Email & Tracking
  • Google Contacts & Cal Sync
  • Email Support

Price: $14.99/mo/user (annual plans offer discounts)

Visit AgileCRM

2. X2Engine

X2Engine CRM

X2Engine is a Customer Relationship Management platform, which includes robust marketing automation features. One of the interesting aspects of X2Engine is that it is open source, and includes a free basic version. However, the free version doesn't really have the marketing automation features one needs.

This platform comes in two different flavors and pricing, cloud and self-hosted. Talking to a friend who has more experience with X2Engine made me realize that this platform is not for the faint of hearts. This is especially true when it comes to the self-hosted version, it requires quite a bit of experience. If you decide to play with X2Engine, do go with cloud version and focus on learning how to use it effectively.

Cloud X2Professional

  • Contact management (50,000 records)
  • Accounts, tasks, service
  • Documents, emails, quote templates
  • Web tracking
  • X2Flow automation system (workflows)
  • Email campaigns
  • Web to lead forms
  • and many more

Pricing: $12/mo/user (minimum 3 users) = $65/mo

Visit X2Engine

3. Salesformics

Salesformics CRM and Marketing Automation

Salesformics is also a CRM based solution, with easy to use drag-and-drop workflow builder for marketing automation. They recently came out of beta, so the platform is stable.

It is very easy to use and get started. It doesn't have complex menus or setups. You can be up and running within a day if that. The main menu is replaced with a GX bar, which is both search bar and navigational bar. You can simply start typing to search or do actions.

  • Unlimited leads, contacts, accounts
  • Unlimited workflows
  • Workflows and workflow connectors (Eventbrite, Dropbox, Twitter, etc.)
  • Unlimited segments
  • Unlimited opportunities

Price: $99/mo/user

Currently in closed beta for some reason.

4. Inboundio

InBoundio Online Marketing Platform

InBoundio is pretty new, but does offer some of the basic functionality to help get started with marketing automation. It has a basic CRM, landing page builder, social media management and email marketing features. They are basic, but will also cover your marketing automation basics.

  • Unlimited social media posting
  • 1000 contacts
  • 100 landing pages
  • 10,000 emails

Price: $29/mo (price might increase soon)

Visit InBoundio

5. Venntive

Venntive Screenshot

Venntive is an interesting one. It seems to pack quite a bit of features, but the user interface is very clunky and confusing. Especially when you get a bit deeper. One thing I did notice, when I received their sign up and consequent emails they all ended up in Google's spam folder. If you do decide to sign up, I recommend running email tests to a bunch of dummy Gmail and Yahoo emails to make sure deliverability is good.

The other thing I noticed, you do have to pay extra $5/1000 pageviews after initial 1000 pageviews of website tracking.

Starter Plan

  • 1,000 contacts

Price: $25/mo

Visit Venntive

6. Hatchbuck

Hatchbuck Screenshot

Hatchbuck, unlike Venntive, has a very friendly and easy to navigate user interface. In addition to great user interface, Hatchbuck offers comprehensive suite of marketing automation and CRM features that allows you to do everything you need to do: capture leads, manage contacts and sales, and automation marketing activities.

Starter Plan

  • 750 Contacts
  • Unlimited Email Sends

Price: $59/mo/user

Visit Hatchbuck

7. Leadsius

Leadsius Screenshot

Leadsius offers everything one would need in a marketing automation platform, and one client said it was easy to use. It has an easy and clean user interface, and the best part they offer a free plan. Unfortunately, the price jumps quite a bit once you reach the limit of the free plan.

Free Plan

  • 2,500 Contacts
  • 1 User
  • All Standard Features
  • Unlimited Web forms
  • Unlimited Landing Pages
  • Community Support

Price: Free

Visit Leadsius

8. Spokal

Spokal Screenshot

Spokal is an interesting platform. It heavily integrates with WordPress to allow you to create effective content to generate more top of the funnel leads. It offers similar features to what you would find in HubSpot's Content Optimization System. It includes SEO advice and easy image insertion and attribution.

When it comes to automation, instead of having a built-in email marketing platform Spokal has comprehensive integration with ActiveCampaign for conditional flows. Plus, it offers SEO tracking and other reporting functionality one would need to get a comprehensive view of what is happening.

Starter Plan

  • Email Support
  • 200 Contacts Included
  • Up to 2000 Unique Visitors
  • Includes Twitter Builder

Price: $49/mo/user

View Spokal

9. ORBTR (WordPress)

ORBTR WordPress Marketing Automation

ORBTR is one of my favorite WordPress plugins. It packs a powerful marketing automation punch, giving WordPress even more power. The plugin offers landing pages, lead tracking, segmentation, email marketing and few other features.

Few things you need to keep in mind. ORBTR does not offer built-in email functionality, instead it integrates with Mailchimp to send emails and collect data. Plus, to add forms to your landing pages you will need Gravity Forms plugin (or Jetpack forms). Compared to HubSpot, it is much more affordable. The monthly price covers support, upgrades and access to their analytics API.

ORBTR team offers a free lead tracking plugin. So even if you don't buy subscription, do check out the free plugin.

Price: $99/mo


10. InboundNow (WordPress)

Landing Pages WordPress Screenshot

InboundNow is actually a combination of plugins. Right now, InboundNow offers landing pages plugin, calls to action plugin and lead intelligence/management plugin. Right now they do not offer marketing automation features, but the website does note they are working on it.

All 3 plugins are very comprehensive. You can easily create landing pages, and even run A/B split tests with detailed analytics to give you a better understanding of what's working and what's not working. While the do offer the core plugins for free, InboundNow makes money on premium addons, support and landing page templates.

It's definitely worth trying out, but do test everything once it's setup. Support forums for the plugins do mention issues, so keep that in mind if something breaks or doesn't work.

Price: FREE + premium addons

Visit InboundNow

In Summary

There you have it. 10 HubSpot alternatives for under $100/mo. I'm not recommending anything specific, instead this list will help you understand what's available at a reasonable price. Keep in mind, each platform is unique and comes with certain features that are unique to the platform. They do cover marketing automation features, but in their own way giving you tools to do your job.

When you are shopping around for a marketing automation platform make sure you understand what your needs are first, and then look for a platform that will fulfill those needs. Many clients I talk to shop around for features without any regard for their own resources and processes (if they even have any). Once you'll understand what you're trying to accomplish, shopping for a platform will be easy.

Disclaimer: InboundNow and Hatchbuck are affiliate links to allow me to continue researching and writing about marketing automation.

Photo by Kyle James/cc

25 thoughts on “10 HubSpot Alternatives for Marketing Automation Under $100”

  1. Avatar for Lionel Negrotto

    Thanks for the update Viktor!
    Good to see that many inbound marketing WP plugins are progressively being made available for small business owners and freelance consultants at very reasonable cost. Great post! Will now do my homework.

    1. Avatar for Viktor Nagornyy

      Thanks for your comment Lionel. Yes, more and more WordPress focused solutions are showing up. I’m trying to keep an eye on them as they show up to see if they’re any good.

  2. Avatar for Glenn Shukster

    Great post Viktor.

    X2Engine is a very, very powerful CRM & Marketing Automation platform and it keeps getting better. It is not as polished as some of the others, however with some consulting support it is open ended on what it can do. The nice thing is the cost of the software is so low that all you really only end up paying for is the consulting. Which most companies could benefit from anyway.

    I am an X2Engine partner so if you have any questions I would be happy to answer them.


    1. Avatar for Viktor Nagornyy

      Thanks Glenn for your comment. I agree, many businesses get overwhelmed with a price tag of a platform + consulting. It can quickly add up. Having a low cost platform allows you to spend more of your budget on the consulting services that will definitely improve marketing.

  3. Avatar for Viktor Nagornyy

    Thanks for heads up, not sure why it’s not working. Worked when I published it and tested it. All links are redirects, so I can see what people are clicking on 🙂

    1. Avatar for Viktor

      Hey Andy, I did. It looks pretty good, I haven’t had a chance to use it yet. I’ll make sure I’ll include it in my next post.

      Thanks for commenting,

  4. Avatar for Andrey

    Viktor, we are a small local service company. I’m trying to utilize inexpensive marketing automation software for my WP website. My key targets are email marketing, organic search through SEO optimization of my blog, social media integration of my blog.
    Would you say Spokal and Mail Chimp is a good choice? Maybe you would recommend something better?

    1. Avatar for Viktor

      Hey Andrey,

      Spokal is good if you’re looking for content optimization, testing and analytics that it provides. I haven’t used it extensively and I know that Spokal recommends ActiveCampaign over Mailchimp for marketing automation integration, but they do offer Mailchimp integration… I don’t know if there are specific limitations between ActiveCampaign and Mailchimp, something I would find out from them.

      The question you should ask yourself, as a small local service company, do you have the time and resources to utilize Spokal’s content optimization features? If you can only write once a week, you’ll most likely waste money. If you haven’t read my other post about choosing marketing automation platform for your business, do so.

      I take a lighter approach, I only use Yoast SEO plugin to give me all the necessary on-page SEO features I need and when optimizing blog posts for certain keywords it’s more than enough. And when it comes to marketing automation, I use Hatchbuck* because it combines marketing and sales automation with a CRM. So I can manage everything in one place, it’s easy to use and does what I need it to do. They don’t have any optimization features, but that’s why I like it. It’s lighter, focuses exactly on what I need – nurturing and converting leads. That’s also why I picked Hatchbuck for our small service business clients over at ProjectArmy. Learning curve is minimal.

      You need to assess what you really need and what your resources are (time, money, human, etc.). Even if you were able to afford Hubspot’s fees, most businesses fail using Hubspot because resources they have are not enough.


      * ProjectArmy’s partner link.

  5. Avatar for Cosmo

    Great info, thanks for all the insights.
    Will all these solutions only work as a plug-in for websites created with WordPress, Muse,etc. What if you created a website from scratch by HTML and PHP. What are your options here?
    Plugging these solutions into your website, what will they do to the security (read: vulnerability) of your site? Are you making it easier for someone to hack it?
    Sorry for the noob questions but I’m new to all this and I’m trying to come-up with solution for our startup website that has been created with HTML and PHP by coders.

    1. Avatar for Viktor

      Hey Cosmo,

      Most of the platforms listed are not WordPress, they have their own app that integrates with other websites. Only ORBTR and InboundNow are WordPress plugins. Since your site is coded in PHP/HTML, you can sign up for most of these. The only platforms you can’t use are: InboundNow, ORBTR and Spokal. These are WordPress specific. The rest can be integrated with any website. Make sure you read my other post to help decide which platform is right for your startup. Hope that helps.


  6. Avatar for Aimee

    Viktor, this is great. Thanks so much! I handle B2B marketing for several small clients. One is on Act-On, but the others don’t have the budget for an automation platform. I would love to find a good platform that gives me the insights I need to create useful content – who’s coming to the site (including “known suspects”), what content are they consuming, how are they reacting to new content, etc. Many of the free/cheap platforms just seem to be email marketing on steroids, which is not what I need. Can you help identify one that is strong in both SEO and social sharing, and offers great insights – in addition to either great email or the ability to plug into Mailchimp? Thanks!!

    1. Avatar for Viktor

      Hi Aimee, thanks for the comment. Based on your requirements, you should look into Spokal if you need a WordPress solution. That’s the only platform that does what you’re asked for. Andrew’s recommendation for Autopilot wouldn’t fit your requirements. As far as I know, they don’t offer any content/SEO analysis/tracking/ features.

  7. Avatar for Chris

    Thanks for the very informative piece. I am curious if you are aware of any programs or plugins that integrate with WordPress and provide personalized content based on browsing history. I have found providers like duda who do this, but only when using their CMS. I build custom WP sites, and am starting to get requests from clients for personalized content, but have come up empty when looking for solutions that integrate with WordPress.

  8. Avatar for Chandra Paul

    Consider adding Retainly (https://retainly.co) to this list. Not just because it’s the most affordable alternative to HubSpot, but cuz it has some very unique features that even Hubspot does not have.

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