Hubspot is a great lead generation and marketing automation platform. They are very good at marketing and very good a selling their software. That's why they're the most popular and known software out there, with other platforms trailing behind it.
But today, I was a bit disappointed when I stumbled on a Hubspot FAQ page while doing research on Google.
The page is about WordPress, how Hubspot is better than WordPress and how it can be integrated with WordPress. But there are two common misconceptions many people have, and it seems that even Hubspot has or ignores all together.
WordPress Misconception #1:
"WordPress is just that, a blogging tool"
This is one of the most common misconceptions I hear. Usually, when I get a free consultation request and we talk about WordPress, I get to hear them say either "I thought WordPress was for blogs" or "I don't want my website to look like a blog."
Yes, WordPress is not an integrated marketing platform like Hubspot, especially in it's native state without plugins. BUT, even without plugins WordPress can give you the tools necessary to create a business website that does not look like a blog at all.
Consider this, if Hubspot was truly a complete solution they would not have an App Marketplace for users to add more functionality to their Hubspot. WordPress plugins are the same thing, they add functionality that the original platform does not have.
Look at it this way.
When you start with Hubspot from scratch, it's like being born as an 18 year old. You have the benefits of many things that underage child does not have, you're ready for the world.
When you start with WordPress from scratch, it's more like a 10 year old. It's not a blank slate, you have the foundation but you need to put in a bit more work and grow up to the adulthood. This gives you greater control over what lead generation platform you create for yourself.
WordPress started out as a blogging platform early on; but today it is a platform limited only by the user's imagination. If you can think of it, you can create it in WordPress - ecommerce, forums, social networks, business websites, lead generation, membership, etc.
WordPress Misconception #2:
"Unless you hire a consultant to work with you, you are on your own"
If a community of millions is considered to be "on your own," then yes, you are on your own.
It is true that you have to do the work to get WordPress to function the way you want it. There is a learning curve, but don't be mistaken, there's a learning curve for Hubspot too.
"The technically savvy can cobble a few tools together to get about a third of the capability of HubSpot - but business owners and marketers should be spending time on marketing not tooling," Hubspot writes on that page.
What's interesting is, they don't mention anything about the learning curve or complexity of their platform. Sure they offer everything under one roof, but it is not as easy as they make it sound. You HAVE to put in the time tooling around Hubspot to make it look and work the way you want it, you have to put in at least 5 hours a week on Hubspot to make it pay for itself. It does not generate leads on autopilot, somebody has to produce content.
They also don't mention that Hubspot hosted websites are very limited in the design and layout, and without professional help from one of their certified partners (be prepared to give up an arm and a leg) your website will look like crap.
If you don't want to tool around with Hubspot, you do need to hire their certified partner or another consultant/developer to get the work done so you can "be spending time on marketing not tooling."
The beauty of WordPress is their enormous community. Since I began using WordPress over 6 years ago, I've never felt "on my own" - far from it.
If you want to get something done on WordPress, most likely someone already done it and has a tutorial somewhere on the web on how to do it. Google it.
Have a question? WordPress community forum has the answers. Plus, a ton of other WordPress forums across the web can help.
Because WordPress is so popular and commonly used, hiring help is a lot more cost-effective than paying for proprietary platform and/or hiring their certified partners, so that money can be invested into producing content instead.
Plus, with WordPress you have the luxury of thousands of free and premium themes designed to help you get the look you want with free support in most cases from their creators.
WordPress is not just a blogging tool. You are not on your own with WordPress, help is always available. You just have to know where to look for it and simply ask. That's the truth.
If you're considering purchasing Hubspot, it is a great platform to help you automate your lead generation and marketing but you do have to work on it to make it pay for itself.
The stage is yours.