What Does Your Brand Symbolize?

Many people don’t know the origin of the word “brand.” The first meaning of the word brand was a fire until it evolved into identifying mark.

Fire is usually associated with such feelings as love, hate, desire, and determination. But on the other hand, fire is a symbol of destruction too.

The question is, what does your brand symbolize? Love? Hate? Desire? Determination? or Destruction?

Viktor Nagornyy

Viktor Nagornyy

For the past 10 years, Viktor has worked with businesses of all sizes helping them generate more leads and sales through an effective inbound marketing strategy and conversion optimized websites, while increasing marketing efficiency with marketing automation tools and tactics. He is the CEO at ProjectArmy. Follow on Twitter: v1ktor

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