How to Make an Extra $1,000 a Month Using ActiveCampaign Automations

How to Make an Extra $1,000 a Month Using ActiveCampaign Automations

There’s a lot of hype these days about marketing funnels, so it can be hard to know what’s working and what’s not.

I’ve spent many years testing different funnels for my business, with varying degrees of success. Some have worked for a while and then seem to stop working; others fail right from day one (I’m not above telling you that most of my initial attempts have failed, at least until I’ve done some serious tweaking).

The problem is that there are so many moving parts when it comes to marketing and sales funnels.

  • The landing page: Is your design keeping visitors on the page long enough to read your copy? And if so, is your copy convincing enough that visitors will keep reading (or at least skimming) to the end? (By the way, here’s how to create the perfect landing page.)
  • Lead magnet: Is it irresistible enough that people will hand over their email? And if so, is it attracting your ideal customers?
  • The email follow-up sequence: Are your emails addressing your audience’s problems? And if so, are you accurately describing those problems? And are you sending the correct number of emails in the optimal order?
  • The call to action/conversion: Can you articulate that you have the solution to the problem? And are you getting conversions?

It’s a lot to test, and I admit I don’t naturally have the patience for it. But when all the elements come together and you start seeing positive results, all the tedious testing and tweaking are worth it.

The strategy I’ve developed has been working well for me for about five years now. The secret sauce to my strategy is my email follow-up sequence, so that’s what I’ll focus on in this post.

While my business is coaching parents, you can tailor this strategy to any business, especially those in the lifestyle niche.

Note: This strategy does require that you’re with an email marketing service that allows you to have multiple automations going at once. I’ve tried this strategy with other services and have found ActiveCampaign to be the only one that allows me to offer multiple lead magnets with multiple automations running simultaneously. Having multiple lead magnets is crucial for targeting different segments of your audience.

How to Create a Revenue-Generating ActiveCampaign Automations

Step 1: Create a unique form for your lead magnet

I’ve tested countless lead magnets over the years, and the ones that have worked best for me have been quizzes. But of course, you can use whatever lead magnet is working best for you.

To create an opt-in form for your lead magnet, start by clicking the Site icon (looks like a little globe) in the left sidebar of your dashboard, then Forms, and then Create a Form/.

Give your form a name based on the lead magnet you’re using. Under Action, select Subscribe to a list, and under Options, select the list you want people added to when they submit the form.

Create a Form in ActiveCampaign

From here, you can customize your form as you like, adding and deleting fields, changing the colors, and adding descriptive text.

ActiveCampaign Form Builder

I won’t walk you through this process, but I will assume you already know – or can figure out how – to do this.

Step 2: Select the 7 Day Drip Series automation

Next, we will set up the email follow-up series, called automation in ActiveCampaign.

You’ll find the Automation tab in the left sidebar of your dashboard. While I’ve always created my automations manually, ActiveCampaign now has a 7-Day Drip Series template that makes the process much easier!

At this point, you may see the 7 Day Drip Series template suggested on your screen. You can click on the corresponding Get started button; if not, click on the Create an automation button.

ActiveCampaign Create Automation

From there, start typing “7-day” into the search bar until you see the 7 Day Drip Series option. Select it, and then click Continue.

ActiveCampaign Create 7 Day Automation

You’ll now see the entire outline of the 7-day series, including your trigger (the action that will start the automation), “wait conditions” (rules that indicate how long to wait before sending each email), and a blank email for each day of the automation.

ActiveCampaign Automation Builder

Step 3: Go through the ActiveCampaign Automations Setup Wizard to customize your automation

On the right side of your screen, you’ll see the Setup Wizard. Click the Get Started button.

The default option here is to start the automation when someone subscribes to a particular list. However, we want to trigger it when someone submits a specific form – it’s okay though; we’re going to change this in a minute. For now, choose any list from the dropdown menu.

You’ll now see the entire automation laid out on your screen. Click the Add a new trigger button.

ActiveCampaign Automation New Trigger

And then the Submits a form button:

ActiveCampaign Automations Trigger Submits Form

Next, select the name of the form you created in step 1, and then next to Runs, choose Once. Leave the Segment the contacts entering this automation option unchecked. Click the Add Start button.

ActiveCampaign Automations Action Options

We can now remove the Contact subscribes to any list trigger by hovering over it and clicking the garbage bin icon.

ActiveCampaign Automation Delete Triggers

Step 4: Edit your email content

Because we’re using a template, ActiveCampaign has created blank emails for each of the seven days. To add your content, click on the Edit this action button next to the relevant day, and then either edit the default email or click the Create a New Email link to start your email from scratch:

ActiveCampaign Automations Edit Email

There are different schools of thought about what you should include in each email. Of course, you’ll have to test this out for yourself. However, if you’re looking for ideas to get you started, Tarzan Kay and Sage Polaris are both excellent resources, offering tons of free email scripts and templates you can try out.

Here’s the sequence that has worked well for me:

Email 1: Lead magnet

‹⌛Wait for 1 day›

Email 2: Share a personal story

‹⌛Wait for 1 day›

Email 3: Discuss their problem in-depth, showing you understand it

‹⌛Wait for 1 day›

Email 4: Explain why the usual solutions may work and how your solution is different. Introduce your product and include a call to action to buy.

‹⌛Wait for 1 day›

Email 5: Value-packed email with helpful tips and strategies

‹⌛Wait for 1 day›

Email 6: Value-packed email with helpful tips and strategies

‹⌛Wait for 1 day›

Email 7: Value-packed email, introduce a new product or give a call to action for the same product as in email 4

‹⌛Wait for 1 day›

Email 8: A thank you for reading the previous emails and a call to connect further (through sending an email, joining a Facebook group, etc.)

And that’s it! At this point, your automation is complete, and your subscribers will receive future emails you send to your list.

A Final Word

It’s important to note that this strategy has only worked for me when promoting a product in the $10-$15 range (not including bump offers, which account for about half my sales).

So while it may not make you rich, it’s an excellent strategy for bringing in a little extra passive income and for building a list of active, qualified buyers who are likely to buy your higher-ticket offers.

Editor’s Note: If you haven’t tried ActiveCampaign, they offer a 14-day free trial so you can test creating automations and begin building your email list. You can also learn how ActiveCampaign compares to other marketing automation platforms. If you have any questions, leave a comment.

 

Photo credit Alexander Mils/Unsplash

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Holly Klaassen

Holly Klaassen

Holly Klaassen is a ghostwriter whose digital marketing content can be found on Amazon, in local bookstores, and across all corners of the web.