When I saw a tweet with the post “Every Page is a Landing Page,” I knew I’ll have to put in my 2 cents. The post by Nicholas Scalice at EarnWorth is a good post about effective landing pages, but I strongly disagree with the main premise of his post. When you have a hammer […]
Latest Posts About Inbound Marketing
Not all content is created equal. If you’re creating content yet it’s not really working for you, either you’re still not getting leads or sales not where they need to be, you might not be creating actionable content. You’re simply being busy, and that’s wasteful. Actionable content allows users to take an action. Note the word “allows,” […]
Stop being a homeless marketer, knocking on people’s doors begging for the magic wand to fix your lead generation problems. Jumping from blog post to blog post, from ebook to white papers, from podcasts to video courses, and yet nothing is working. You may also think that marketing automation is the autopilot you’ve always dreamed […]
In my LinkedIn post, I discussed 3 reasons why your inbound marketing is failing. The most common reason why inbound marketing (or online marketing) fails among SMBs is the lack of an inbound marketing strategy, or in many cases lack of strategy period (but that’s a different story). In 6 years I have yet to […]
Not sure why, but many people I talk to and clients I work with equate marketing automation with lead generation. They think that to generate leads they MUST have marketing automation. Marketing automation will improve the efficiency of your marketing, but if you have nothing to automate or resources to invest it will slowly and […]
Dissecting SmartFocus’s ebook download campaign on LinkedIn. Pay-per-click (PPC) advertising is a goldmine for the advertising platforms like AdWords because they make money on ignorance. Many marketers and business owners who are disappointed with PPC results simply failed to run an effective, well-planned, and optimized campaign. It’s not that PPC does not work. It does. […]
Marketing automation is not rocket science, but it is not third-grade arithmetic either. Many businesses get sold on the idea of marketing automation, yet fail to either implement it or take full advantage of it. When I was offering my free lead generation and marketing automation consultation to business owners as well as mid-level marketers […]
This has been on my mind for years. Working with small businesses, many of whom found me through this blog, I realized how screwed they were. They would throw money away on things that did not really matter: things that promised quick lead generation fixes, things that were “urgent” on sale that will “never” happen […]
BlogDash offers to pay $15-25 for DoFollow anchor text links disguised as blogging opportunities.
Learn about a simple homepage calls to action mistake that costs LastPass conversions, and learn how it can be fixed to increase conversions.